About Profitable Alignment

Over Dr. Catherine's career, she has noticed some commonalities in struggling organizations:


  • Overwhelmed leaders or managers
  • Tension within teams
  • High turnover

Dr. Catherine founded Profitable Alignment with a few things in mind:


An organization will overcome these challenges, and many others, if it:

  • aligns itself with its past, present, and future.
  • aligns its strengths with its mission, vision, goals, and dreams.
  • engages each employee's individual strengths.
  • embraces the true diversity of each individual and team.
  • attracts employees with strengths to help the organization

Encourage Female Leaders

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Profitable Alignment works with YOU, your leadership, and your teams to create a more profitable alignment for YOUR organization's success.

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We believe...

Diversity in thought and strengths creates:

  • innovation,
  • employee engagement,
  • employee retention,
  • job satisfaction,
  • profit,
  • growth.

We engage...

  • individual strengths,
  • team strengths,
  • blunt compliments,
  • kind correction, and
  • profitable progress.
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We help YOU...

  • embrace the true diversity in your organization,
  • engage your employees,
  • increase employee retention,
  • teach your leaders to increase engagement and retention:
  • recognize, embrace, and engage their own strengths
  • recognize, embrace, and engage team strengths

We work with...

  • service-based organizations,
  • nonprofit organizations,
  • nonprofit associations,
  • women-run organizations,
  • leaders who know "something needs to be done" and don't know what to do next.

We provide...

  • keynote addresses,
  • workshops,
  • executive leadership coaching
  • division, department, or team leadership coaching
  • organizational consulting
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